smart growth marketing
chorus is a freelance collective of the very best independent minds in eCommerce growth marketing who collaborate together to grow your bottom line.
Data-driven Shopify growth marketing
People are your key to growth.
Finding the right people to build your eCommerce business is so important.
If you hire & train these people internally, they’ll eventually leave.
If you engage an external agency, they struggle with turnover too.
The most talented people in digital marketing will eventually leave a business, because they can run their own show.
But managing multiple freelancers can be a headache.
So as an owner or marketing manager, how do you find (and keep) the best people to grow your business?
But growth is getting harder.
Gone are the days where ROAS could be almost accurately tracked. Plus the past 3 years have seen some of the biggest changes in the digital industry’s history.
The increases in privacy requirements have made it harder for us to target the right audience and track the impact of investments across Meta ads, Google Ads, TikTok and even our email automations.
Performance in eCommerce has taken several turns since the COVID boom, making traffic harder to grow and sustainable growth harder to achieve.
Return on investment isn’t your only metric - you need a flexible team that constantly evaluates your growth holistically.
We’re the best in our field
And we stand by it. But we say it because we’ve done agencies for years, and we’ve officially graduated, because we specialise in a platform or skillset. We know the best results come from being a master of one or two areas. We move faster than your agency - we pivot, react and test constantly.
We work as one
We might work for ourselves, but we still love being part of a team. We use the same processes, run calls together, share insights, work off the same budgets and briefs and we share a single report on performance. All the best parts of an agency, without the overheads or turnover.
We see your big picture
Just because we specialise in individual platforms, doesn’t mean we don’t care about your bigger picture - your wider eCommerce metrics are our business, too. This means our KPI is sustainable revenue growth, not just our individual platform ROAS.
Meet chorus.
What we do
We believe in sustainable growth for the long term - that means understanding what a sustainable paid investment means to your business. We do that by looking first to your data - your entire channel mix, customer journey and lifetime value, and identifying the opportunities for scale and return.
Growth strategy
Growth Audits & Planning
When looking at growth, we always start with your data. We analyse your key eCommerce metrics to confirm achievable yet challenging revenue targets and propose the realistic media investments to reach them.
On regular collaborative calls, we discuss the data we’re seeing and where we can tweak to achieve results. In the long term, we can identify opportunities to build a better customer lifecycle or retention strategy to support paid efforts.
Social Advertising
Meta Ads - TikTok Ads - Pinterest Ads
Social media is likely how you began finding customers in your business’ infancy, and paid advertising is often still our biggest top of funnel opportunity for scale in eCommerce.
Our paid social experts boast a skillset that strikes the balance in creating thumb-stopping ads with data-based insights, testing audiences and optimisation to get the best results. We go beyond Meta’s platform to report on results, to mitigate iOS14’s impact on visibility as much as possible.
Search Advertising
Search ads - Shopping ads - Display ads
Google is a stalwart channel of your growth model. If you have a great business, half the battle is simply enabling the right customer to find you. We focus on high growth through non-brand terms, Shopping and Display to ensure we don’t cannibalise your existing traffic.
Our Google ads experts live and breathe search marketing, contextual keyword research and bid strategies to achieve the lowest possible CPA.
Our work.
For the past almost ten years, we’ve been proudly scaling some of the fastest-growing brands in eCommerce.
Meet Kate
eCommerce Growth Marketer
I started my career over 10 years ago at agencies in New York City and Melbourne, honing my skills in eCommerce platforms, marketing, data analysis and advertising and working with clients including West Elm, Sportsgirl, Nike and Vinomofo.
Come 2016, I took the leap into independent consulting. With a focus on data & digital advertising, I was able to grow the revenues of stores including Nimble Activewear, the memo, Kat the Label and steele - some up to 10X growth in a single year.
Because our industry changes so rapidly, any decent strategic marketer needs to get their hands dirty, or they’ll get left behind. This means getting on the tools, not sitting on the sidelines calling the shots. But I quickly learned you can’t be an expert at everything - plus it can get mighty lonely working solo.
This is when I started to build a network of brilliant experts to collaborate on clients with me - and so chorus was born. We think it’s the best model for everyone.
Not only do we get to work with and continue to learn from peers we respect whilst maintaining our autonomy and happiness as self-employed individuals, we get to deliver consistent, sustainable growth for our clients.
And that makes us sleep soundly at night, because we both have a long-term relationship we can trust.
So whether you’re here because you want to flip the table on your team model, or because you want to join us - we’d love to hear from you.
We love a chat.
Talk to us about an eCommerce Growth Audit.
We’ll hop on an introductory call to understand your business and revenue goals. From there, we’ll start by auditing your analytics & channel mix to identify where we can make a difference to your bottom line.