I’m a creative eCommerce marketer and the director of Chorus Collective. I’m passionate about data and revenue growth, with experience spanning New York City and Melbourne and key strengths in eCommerce strategy, data analysis & advertising.

I started my career in the law before moving to New York for several years, working in sales and strategy at digital agencies, with clients including West Elm, FIJI Water and Spotify. Returning to Melbourne, I drove strategic initiatives to grow clients including Sportsgirl, Sussan, Mecca, Nike and Vinomofo before branching out on my own in 2016.

As a growth consultant, I've worked with some of Australia's most exciting growing brands including Nimble Activewear, juliette hogan, Kat the Label & the memo. I specialise in the Shopify and Shopify Plus platforms, both in platform, data & analytics and digital marketing strategy.

I love constantly learning, so I'm a hands-on consultant - that means strategy that actually gets actioned. Some call me a "digital Swiss army knife", with a skillset spanning strategy and analytics, design and code. I get into the execution side and collaborate closely with client teams as well as my network in Chorus Collective.

eCommerce is an exciting and collaborative industry - I love sharing my experiences with the wider community and often speak at various industry events including Portland Shopify Meetup, Melbourne Shopify Meetup and the Add to Cart podcast. I’m an active member of some wonderful women’s business groups including She Mentors and Women in Shopify.